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Gerard Darel: New brand on Polish market

Salon Gerard Darel

Salon Gerard Darel

retailnet.eu

A Gerard Darel women’s clothing store was opened in Galeria Mokotów. It’s the French brand’s first store in Poland. The show room is located on the second floor of the mall, among other exclusive brands such as Trussardi, La Mania, Michael Kors, and Karen Millen.

The store, which offers women’s apparel and accessories, takes up 105 sq m. Desir Paris sp. z o.o. is responsible for developing the brand in Poland. Apart from the Gerard Darel brand, the company offers brands such as Axara and Tara Jarmon.

Gerard Darel offers high quality collections targeting elegant modern women. Items typical for the brand include elegant skirts, blouses, and knitted clothes in natural colors and discrete patterns.

Gerard Darel was established by Gerard and Daniele Darel in 1971. The company is still family owned. It is currently run by the son, Laurent Darel. Gerard Darel opened its first boutique in 1987.

The brand is present in 40 countries worldwide. There is a total of over 1500 Gerard Darel shops, 150 of which are located in France itself. The stores are located in the biggest cities. They’re a feature of the most exclusive department stores, such as Harrods, Neiman Marcus and Galeries Lafayette.

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